Live video is not going away anytime soon. Fact is, it’s here to stay and there’s nothing anyone can do but to embrace it with arms wide open.
The fact that LinkedIn has recently announced joining the live video industry should be further testament to that. If you have a business or a personal brand that you are looking to grow, live video is the one area that you need to be looking at and here are 8 reasons why.
One of the things that consumers look at nowadays is business transparency. People want to know if the businesses they engage in is ethical, sustainable, or caters to the preservation of the environment. Live video allows you to build customer trust and show consumers that your business has nothing to hide.
Live video increases your business’ trustworthiness. Customers form a closer bond with your business because they can see that everything is natural and unedited through live shows which leads to authentic interaction.
Open Playing Field
Though live video has been around for a while now, there’s still a lot of playing space left for new players especially anyone willing to put the necessary time in. This industry has not been fully saturated and there are still a lot of untapped areas waiting to have someone take the reins and become an expert on it.
This means that if you are willing to go live on a regular basis and talk about you brand or niche, you can slowly work your way to being the lead expert in your niche. Live video can give you a bigger advantage over those who are not doing yet.
Maximize Content Delivery
Content may be king but if you don’t know how to maximize content exposure, it will just go to waste. Live video allows you to maximize the dissemination of your content to the right audience because your content is consumed on your own timetable, not someone else.
With live video, you will engage with viewers that actually care about your business because those who are not interested will not watch your live video. This allows you to target your content to viewers who are most likely to convert and become customers or clients.
Live video requires commitment from your audience. You have a set schedule for your shows and they all need to tune in. This may be an inconvenience to some but it also serves as an automatic filter which keep people who are not really interested in what you have to offer at bay.
One of the most frustrating things about a business is deciphering between those who are truly interested in your business and those who are just wasting your time. Live video allows you to engage but filter at the same time which saves you a lot of time, therefore cutting down on time wasted and allowing you to focus your energies on those who actually want whatever you have to offer.
Work Less for More
Creating a 500 word blog post takes around 2 hours on average. Writing a 2000 word blog post takes between 5 to 8 hours. A simple vlog can take hours to shoot then another 2–3 hours to edit. A 10 minute live video on the other hand takes 10 minutes only to create. It starts when you hit that live button and end when you end the video.
Content creation can be time consuming but with live video, there is no extra time wasted. You can focus on showing people what you have to offer and then once you turn off that live video button, you can now focus on attending to questions and inquiries about your business.
Cut down Cost, Increase Potential Revenue
Going live is cheap. You don’t need to buy new gadgets or set up a studio before you can go live. In fact, all you need is your phone, internet connection, and some relative quiet to go live.
Regular marketing costs a lot of money. Live video does not cost you more. Instead, the budget you allocate to regular marketing can now be cut down while you increase your potential revenue because live video has no limitations.
Your live video can be as long or as short as you want it to be. It can be as simple or as glamorous as you want it to be. There are no hard rules. The only rule is for you to show up and hit that live button.
It’s all in the NOW.
With live video, you can form a direct conversation with your target audience while you’re live. You can provide live support for your viewers and do an on the spot Q&A. Almost all live streaming platforms shows you the comments real time which enables you to answer and acknowledge your audience soon as you see it on the screen. This enables you to turn your audience into a community.
Nothing to Lose
Since there’s no additional budget that you need to shell out, there’s really nothing to lose. All you need to do is find that bleep of courage to hit that live button and start reaping the benefits of using live video for your business.
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***This article is written by Kathy Kenny Ngo, BeLive’s Content Writer.
Kathy Kenny Ngo is BeLive’s Content Manager. She handles all content on the blog as well as everything media and brand related. You may email her at firstname.lastname@example.org