If you are already doing Facebook LIVE but couldn’t figure out the ways to sell your product or services online, then this is one article that you wouldn’t want to miss.
Live Video Growth Coach Owen Video and Direct Sales Leader Heidi Maybee shares a lot of tips on how you can sell your products on Facebook LIVE! The amazing thing about it is that it’s actually easy and doesn’t involve actually selling anything directly to your target market.
Perhaps you worry about breaking the terms and conditions of Facebook. Perhaps you have never sold anything in your life so you don’t even know where to start or maybe you’ve tried doing it but it felt really awkward. Here are some tips from the experts on how you can sell your products while you’re doing your Facebook LIVE.
There are a few things that you need to remember BEFORE you even start selling on Facebook LIVE. A few of which are:
Avoid alienating potential customers.
You need to be careful what you post online, be it on Facebook or other social media platforms. People want to know that they can trust you and if you post strong opinions about controversial topics, you may automatically turn off 50% of your potential clientele.
This is one of the little things that a lot of people do not think of when they start selling their service or product online. You don’t want to make this mistake so be sure to be more mindful with the things that you post online because people actually Facebook stalk potential consultants or businesses.
Sell Hope and Inspiration
As cliché as it may sound, people want to buy something that will make them feel better about themselves. If they look you up and your personal posts are negative or full of complaints, it can easily turn them off.
Now, this doesn’t mean that you can’t post anything negative but make sure to minimize it or ensure that it remains “friends” only when you do. It’s also best to do it on your personal space and not your Facebook Page or Business Profile.
When you post about the positive effects of your products or services online, then you sell the idea that if they acquire what you have to offer, then they will have a more positive life. They will be more inspired. Nothing makes people buy faster than the idea that should they get something, their life will become better.
Don’t sell on your personal timeline
Facebook does not allow selling on your personal page as per the terms and conditions so you need to make sure to have a separate space for the actual selling of your product or service.
When you have a space dedicated for selling, you can maximize that space and make it more professional looking as well as more legitimate. When you use a platform like BeLive when you are doing your Facebook LIVE, you can also easily bring in guests who can talk about how awesome your service or product is. You can also use another camera to show your product while you are still on screen with the 2-way, 3-way, and even 4-way screen that BeLive lets you utilize.
Now that we have that out of the way, here are some tips on how YOU can sell when you do your Facebook LIVE.
Facebook LIVE is your INFOMERCIAL.
Yes, you read that right. Facebook LIVE is actually the place where you can create your own infomercial and have your family, friends, and even friends of your friends watch what you have to say.
This is your chance to tell them about what you have to offer and be candid about it. After all, they’re already on Facebook. You don’t need to look for them. You just need to present your products in an engaging manner.
Show ’em the Goods!
It sounds easy but a lot of people fail at this. They could go on and on about the product but never show it on screen. People want to know what they are buying. SHOW THEM the product if it’s a product.
You can also show them photos or short videos of the product while you are live to give them a feel of how it would look on certain situations and the different ways they can use it.
Use the LIVE POLL as your GAUGE
With the BeLive platform, you can have LIVE POLLS in place like the one seen above to gauge what product or service your viewers like the most. You can also use it to increase the engagement of your LIVE show to entice more people to watch and buy on the spot.
LIVE POLLS can be use to increase the hype for a product or service to close a potential customer. After all, nothing makes a person want to buy more than the possibility of missing out on a potentially awesome deal.
ASK for the SALE
This may sound silly but more often than not, people are scared to ask for the sale. They do everything from prep to presentation to highlighting everything but forget to tell people how they can buy it or where they can go to make the purchase. Make sure that you don’t make the same mistake.
There are a lot more tips from Owen and Heidi so make sure you catch the video down below.
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Kathy Kenny Ngo is BeLive’s Content Manager. She handles all content on the blog as well as everything media and brand related. You may email her at firstname.lastname@example.org