Are you ready to up your live video game? Are you ready to step up your game and ensure that you never miss an inquiry or the possibility of closing a sale? Have you heard about Facebook Messenger bots but you’re not sure of how you can use them, why you should use them, or what they are even about?
If your answer is yes, then read on.
What are Facebook Messenger Bots?
A facebook messenger bot is a piece of software that uses artificial intelligence (AI) to communicate with customers. Simply put, these bots understand what is being asked and can then formulate a response in a very human way.
The great thing about Facebook Messenger bots is that they can be personalized to answer in a way that reflects the personality of the person creating them. You can literally type the messages that you want as answers when you set your Facebook Messenger bot.
Why do you need to use Facebook Messenger Bots?
Facebook Messenger bots can help you accomplish a lot of things. They can handle your sales operation as well as accept and process requests in one go. They have also been touted to replace email marketing and mobile apps. They also cut customer acquisition costs and increase revenue even when you’re sleeping. Most of all, They help you increase human connection because the Facebook Messenger bots can easily filter those who are not truly interested in your service leaving you with more time to focus on the ones that are interested in what you have to offer.
Benefits of using Facebook Messenger Bots
Since Facebook Messenger bots are gaining popularity, utilizing bots is a great way to show your clients or potential customers that you are up to speed with the latest updates on technology. This also helps improve business outcome, revenue growth, and increase brand awareness. After all, there are only 300,000 active Facebook messenger bots and according to a survey by Oracle, 80 percent of businesses want a chat bot in place by 2020.
If you start using Facebook Messenger bots now, you still have less competition which gives you an edge over your competition.
Personalize the Experience
A lot of people think that using bots can come off as being too generic or non-human. This is not true. You can actually personalize your Facebook Messenger bots to respond in ways that you, as a person, would respond.
You can program your bots to respond the way you would, to use words that you would, and to use please and thank you. Bots are also equipped with built in AI. This allows the bot to retrieve and analyze previous conversations so that your bot can deliver a more personalized experience.
A lot of call to action or CTA tend to give orders such as “click this,” “download,” or “Log in.” When you personalize your bots, you can make sure that the tone is friendlier and warmer.
This results in better engagement because of the quick turnaround time as well as an increase in customer satisfaction.
Direct Access to Customers
According to Headliner Labs, people will choose to open a Facebook Messenger request rather than an email sent to them by someone they do not know. Emails have a 13% open rate while messenger bots have 75%. This is already step one for your marketing funnel and since its a messenger bot, people don’t even need to type in a response. You are providing them two options and they can just click on what they want to happen next.
Since you have direct access already with bots, this also cuts down your customer acquisition because now, you can easily filter who is truly interested in your business and who needs your actual attention. This also strengthens your sales operation which in turn would lead to better customer satisfaction.
To learn more on why you need Facebook Messenger bots in your life and how it can benefit you, watch this video below.
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Kathy Kenny Ngo is BeLive’s Content Manager. She handles all content on the blog as well as everything media and brand related. You may email her at firstname.lastname@example.org